#4 BMW And Its History
BMW is undoubtedly one of the Most popular car manufacturers in the world. Back in 1916, three other manufacturing companies, Rapp Motorenwerke and Bayerische Flugzeugwerke (BFw) in Bavaria, and Fahrzeugfabrik Eisenach in Thuringia came together and made BMW.
As you can imagine, this giant company recently completed 100 years in the market. On the completion of one century, they were in for a very special surprise by none other than Mercedes, who also happens to be the biggest rival of BMW.
#3 Act Of Chivalry
The rivalry between Mercedes And BMW is not a surprise. Everyone knows that the two auto makers are fighting for the top spot for decades now. Therefore, this act of gratitude shown by Mercedes to BMW comes as a surprise.
One of the users on Facebook summed up this act of Mercedes by saying "Mercedes has done this gesture after the Global success of S classs. Now as they are ahead in competition so what's the problem in showing chivalry."
So Mercedes published an Advertisement on this occasion to congratulate BMW. Checkout this advertisement ahead...
#2 The Ad
This is the advertisement that Mercedes published. The advertisement that was published via Mercedes-Benz read, "Thank you for 100 years of competition." It didn't end here. Mercedes also invited BMW employees to visit the Mercedes museum.
From March 8th to March 13th, BMW employees enjoyed free admission and if anyone arrived driving a BMW, they were given the preferred free parking right next to the entrance. This was such a generous act by Mercedes.
#1 The Open Invitation
Ralf Glaser, Head of Press and Marketing at Mercedes-Benz Classic said, "We warmly congratulate the globally renowned company BMW on its anniversary and invite all employees of BMW AG to discover the complete history of the auto-mobile at the Mercedes-Benz Museum."
Mercedes have definitely earned some browny points over others in the market by showing such generosity towards its biggest competitor. By doing this, it has grabbed more attention than the birthday boy BMW itself. Now this is some smart marketing skills. Well done MERCEDES!
